Decide if you will collect the data using your own resource or receive it from another party. Typically, a brand will collect data to learn more about consumers who purchase their products and those who don’t.

First-Party(IP) Data: An organization that collects data through a direct relationship with a consumer is called first-party data. Example: sales data, web traffic data, customer relationship data

Second-Party(2P) Data: A brand typically obtains second-party data through a data-sharing agreement. When an organization owns and shares data, the data it shares…

Before we understand margin of error, first let’s understand two key concepts: population and sample.

The population represents the entire group that you are interested in the study and the sample is the subset of the population. Since a sample is used to represent a population, the results drawn from…

Tesh

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store