Decide if you will collect the data using your own resource or receive it from another party. Typically, a brand will collect data to learn more about consumers who purchase their products and those who don’t.

First-Party(IP) Data: An organization that collects data through a direct relationship with a consumer is called first-party data. Example: sales data, web traffic data, customer relationship data

Second-Party(2P) Data: A brand typically obtains second-party data through a data-sharing agreement. When an organization owns and shares data, the data it shares…

Before we understand margin of error, first let’s understand two key concepts: population and sample.

The population represents the entire group that you are interested in the study and the sample is the subset of the population. Since a sample is used to represent a population, the results drawn from…


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